BMW Group Canada Drives Support-January 18, 2013
Yes, I am tremendously late with this posting, but according to the old saying ‘better late than never’. Earlier this year, BMW Group Canada and the Canadian Olympic team announced to the public, what I believe to be one of the best partnerships for Canadian sports.
This sponsorship combines two renowned brands that are synonymous with high performance and high quality, creating tremendous synergies. It would be amazing if more luxury and high end brands, such as BMW, saw all the opportunities there are in sponsoring our Canadian Olympic Athletes. These are athletes that surpass the norm, work towards excellence and thrive to achieve greatness and …all attributes affiliated with luxury brands.
Overall, kudos to BMW for making such a bold statement with this sponsorship.